THE NIGHT BELONGS TO MICHELOB.
My definition of heaven can be witnessed during those precious 32 precious seconds. Shadowy streets, sexy glares, after hours, ripping saxophone, golden bubbly streams of beer and couples escaping into the night in their trenchcoats. The brilliant minds at the Michelob company sure knew what they were talking about when they came up with “The Night Belongs to Michelob” promotions. I mean really, this is better than most television I watch.
This promotional juggernaut carried on for some years and actually ended up featuring guest appearances by Phil Collins, Steve Winwood, Eric Clapton and other giants of the music industry. Supposedly the campaign stopped when Eric Clapton entered rehab after admitting to being a hardcore heroin addict at the time. Michelob took this as a major bummer and stopped making the commercials.
What we need now is a comeback. An all-star reunion of the BIG guys that made BIG rock. You know the ones. Robert Tepper, Eddie Money, Kenny Loggins, Stan Bush, Frank Stallone, Jami Jamison of Survivor (RIP), Huey Lewis, John Parr, Steve Perry…the list goes on. So give them a call, will ya Michelob? It’s time to take back THE NIGHT.