LUCK O’ THE BEER WOLF.
Happy St. Patrick’s Day! We don’t normally have anything remotely interesting to report on this holiday, but my soul got a burst of euphoria this morning when this Coors Light commercial from 1986 featuring our hairy hero BEER WOLF just landed on my desk (thanks Melissa! ♣). Not only is this the first full-length commercial I’ve seen him appear in, but it’s also the first time I’ve heard him speak!
If you’re unaware of the fun-loving, beer guzzling beast known as Beer Wolf, he was Coors Light’s mascot that the company developed in the mid 1980’s. Just think Bud Light’s ‘Spuds Mackenzie’, but way more obscure, gnarlier, hunkier and he never stops partying like tomorrow is the end of the world. Ol’ BW is into leisure activities like extreme water sports, strutting down the beach and just getting radical at all times.
During his early years, Beer Wolf had darker fur and appeared much more grizzlier, as seen in his St. Patty’s Day campaign.
Uncle T is probably the most devoted disciple to everything Beer Wolf and my collection of BW items is pretty absurd. If you happen to be on Instagram, search the tag #BeerWolfWednesday to see my assortment of incredible nonsense.
Artwork by Beau & Alan Daniels, 1987. (Thanks Chrome & Lightning)