THIS BUD’S FOR DIO.


I know to most people, none of this is news. The majority of you have heard the Budweiser radio jingle from 1983 featuring heavy metal lord Ronnie James Dio singing “this Bud’s for you” to the melody of “Rainbow In The Dark”. The 1-minute radio spot resurfaced a few years ago and I’ve listened to it at least ten thousand times. Suffice to say, I still can’t get over it.
Sudsy beer + Dio = eternal greatness. This further proves that Uncle Ronnie could make anything cool. I mean, beer is already pretty cool but Budweiser? (His favorite beer was a Guinness). From lyrics about rainbows and tigers to opening verses with words like “HEY DREAMCHILD!”, Dio could do it all. The pint-sized man with the gargantuan vocal talent could make a tampon commercial sound triumphant if he wanted to.
The Budweiser radio spot was apparently never officially released. Instead it was included on a Dio concert recording syndication that was given only to radio stations.

Even years after he passed away in 2010, Ronnie is the gift that keeps giving considering the massive body of work he left us with Elf, Rainbow, Black Sabbath and the Dio years. If you haven’t seen the documentary DIO: Dreamers Never Die that came out recently, it is highly recommended!

Now you’ll have to excuse me while I pound a few beer milkshakes and Totino’s Pizza Rolls while listening to Holy Diver until I pass out.






I too have been estranged from festive occasions, so fully empathize with Uncle T’s plight. We love hard but play too hard for some. Thinking of you today on Christmas my friend. Thank you for all the smiles and goosebumps your insanely good mixtapes have brought me throughout the years, as well as your on-point movie commentary and recommends